Brand recognition in craft brewing is driven by consumer experience. Customers will associate your beer with the positive or negative experience it brings. As a result, customers are quick to move away from these bad experiences. Furthermore, customers may be more likely to advertise such disappointments to their friends and social media circles resulting in a substantial revenue loss potential for the brewery.
Maintaining product quality is possible by implementing simple steps in the form of a meaningful QA/QC program. The focus of this program should be on providing a quality end product, but it should highlight each of the key processes that take place to get there. This includes each step between milling grains to packaging final product.
By implementing a meaningful QA/QC program, craft brewers can ensure that their products not only meet, but exceed their customer’s expectations. When issues arise, they will be well prepared to promptly address it and minimize losses.